Use the average sales order to govern your media sales business. Track it and use it to raise your customer’s commitment levels.
It takes a disciple few teams can sustain. This is not a try-and-see kind of plan. It is a commit-to-it-and-win plan.
See if your team can manage this process here.
When your customers are trained on the right way to buy advertising, they see results. If left to their own devices, you hear, “I tried it and it didn’t work.”
Your advertisers do not fear spending. They fear not getting it back. Show them a map to their own success.
Book your M.O.M. discussion here.